Welcome! Login | Register
 

NEW: Providence Garbage Collection Postponed Due to Weather—The city of Providence has announced that garbage…

Twin River Announces Acquisition of Newport Grand—Twin River Announces it Will Buy Newport Grand

Kwan Among Four Named by Raimondo to RI Arts Council—Gina Raimondo has announced that Michelle Kwan, Kate…

Bishop: Keeping the Pawtucket Red Sox Without Seeing More Red in Providence—So what ever happened to ‘Meds and Eds’

Leather Storrs: What’s in a Name?—“Hey Whitney, you seem a lot peppier, guess…

Exec. Director Sullivan Announces Planned Retirement From Newport Chamber—Jody Sullivan, the Executive Director of Newport County…

NEW: Vince Wilfork Releases Statement As Patriots Decline His Option—Patriots appear to be moving on from Vince…

50 Point Second Half Leads #24 PC Past Seton Hall 79-66—Friars bet Seton Hall 79-66

Bryant Beats Sacred Heart 91-85 in Double OT Thriller—Bryant beats Sacred Heart 91-85 in a double…

NEW: PC’s Henton Reaches 2,000 Career Points Milestone—LaDontae Henton becomes second Friar ever to reach…

 
 

video: Alex and Ani Super Bowl Spot - Main Street Inspires

Sunday, February 02, 2014

 

Alex and Ani's Super Bowl spot is designed to inspire. The :30 spot will be featured on broadcasts in top markets across the country during the Super Bowl.

The impact of a Super Bowl can be all powerful for a marketer.

As one top Ad media buyer told GoLocal, the impact can be profound for a company.

Jim Cooney, President of Rhode Island-based PriMedia, says that the 1984 Apple spot was the one that did it for them. Even today, with entertainment options proliferating, he says the Super Bowl remains the paramount opportunity in advertising. "From a media buying perspective, it's the most people you can reach in the U.S. at one time--plus a bonus audience watching overseas."

The Alex and Ani spot is visually rich and inspiring for Rhode Island. "Main Street has not only been a place where people come together to live, work and play; it's traditionally been the economic engine of a community. Often, Main Streets tell stories about our past, and paint pictures of our future," said the narrative about the Alex and Ani spot narrated by CEO Gio Feroce.

 

 

Related Articles

 

Enjoy this post? Share it with others.

 
 
:)