| | Advanced Search

 

NEW: Providence’s Al Forno Featured as a Best Pizza Spot in the US—Another accolade for Al Forno

John Perilli: Peter Neronha, US Attorney & Rising Political Star?—He could be tough to beat...

NEW: Kate Simons Joins Shawmut Design as New Project Manager—Will manage construction projects for state's top hospitals

Michael Riley: Rhode Island’s Potential Pension Nightmare—Headed for disaster...

Rob Horowitz: The Civil Rights Act, 50 Years Later—Celebrating a milestone...

Fund for Community Progress Honors GoLocalProv + Other RI Leaders—Recognizing outstanding contributions to the RI community

Organize + Energize: 7 Reasons to Hire a Professional Organizer—With a little help from your friends...

International String Trio to Perform at Pot au Feu in Providence—A fabulous evening of music, food and wine

RE/MAX Reports 1.3% Increase in Pending RI Home Sales for March—Increase in pending sales, but decrease in home…

Former URI Basketball Player Arrested on Murder Charge—Former URI Basketball Player Arrested on Murder Charges

 
 

video: Alex and Ani Super Bowl Spot - Main Street Inspires

Sunday, February 02, 2014

 

Alex and Ani's Super Bowl spot is designed to inspire. The :30 spot will be featured on broadcasts in top markets across the country during the Super Bowl.

The impact of a Super Bowl can be all powerful for a marketer.

As one top Ad media buyer told GoLocal, the impact can be profound for a company.

Jim Cooney, President of Rhode Island-based PriMedia, says that the 1984 Apple spot was the one that did it for them. Even today, with entertainment options proliferating, he says the Super Bowl remains the paramount opportunity in advertising. "From a media buying perspective, it's the most people you can reach in the U.S. at one time--plus a bonus audience watching overseas."

The Alex and Ani spot is visually rich and inspiring for Rhode Island. "Main Street has not only been a place where people come together to live, work and play; it's traditionally been the economic engine of a community. Often, Main Streets tell stories about our past, and paint pictures of our future," said the narrative about the Alex and Ani spot narrated by CEO Gio Feroce.

 

 

Related Articles

 

Enjoy this post? Share it with others.




Write your comment...

You must be logged in to post comments.